Craig Macdonald, Isaac & Company, Inc.

by Aaron Elizondo on February 12, 2021 in

We needed a product strategy for entering a new market. However, this strategy required the involvement and collaboration of two highly independent groups within the company. During a two-day planning session, Frank kept us focused on achieving critical outcomes and disarmed the emotional and political obstacles preventing our success. As a result, we achieved our objective by hitting the market quickly with a single, well-thought-out, and appropriate product strategy.

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